Why Conservatives Should Care About Transit « Public Discourse:
Consider how small businesses are affected by Americans’ dependency on cars. Since businesses are obliged by zoning restrictions to locate far away from residential areas, most Americans drive to every store they visit. This means that store visits are often discrete trips that must be undertaken consciously and planned out ahead of time. As a consequence, shoppers will want to visit stores that carry the most diverse inventory—Wal-Mart, Costco, et al.—and avoid shops that specialize in one particular kind of good—the local paint store or flower shop, for instance. Moreover, since small shops cannot afford to spend large sums on advertising, they can’t buy the enormous signs and billboards that direct shoppers to large retail outlets, nor gin up hype for their products with coordinated television spots. Perhaps if their potential customers could walk by their storefronts they would have a chance to notice window-displays and similar kinds of small, careful advertising. At 60 miles an hour with the AC cranked up, the attention of their potential customers is focused elsewhere.
