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The Redesigners often rely on emotional responses to aesthetics in justifying a redesign. You’ll typically hear statements like these:
It’s been 2 years since our last redesign.
Our current stuff just looks old.
A redesign would bring new traffic to the site.
It’s been 2 years since our last redesign.
Our current stuff just looks old.
A redesign would bring new traffic to the site.
A List Apart: Good Designers Redesign, Great Designers Realign
Aesthetics aren’t everything, but after the number of pointless redesigns I’ve seen.. it’s so inefficient and wasteful of time and effort to spin wheels in the mud while sliding backwards.
