Nanosegmentation
I still see a lot of Nanos in use on mass transit, but I bet I won’t see nearly as many of the new ones as the previous generations. In previous generations, the Shuffle and Classic were the edge-case products, while the Nano and Touch uncomfortably shared the spotlight as the mainstream iPods.
The new Nano is clearly shifted more to the Shuffle’s edge of the market, leaving the $229 Touch — now even smaller and much better than the previous $199 entry — more clearly positioned as the mainstream iPod that most buyers should leave the store with. (Or at least enter the store thinking they’ll buy, before they’re convinced that the $299 32 GB model is a much better deal and get that one.)
It’s not that they made the Nano worse — it’s more like they discontinued the Nano and expanded the Shuffle line with a new model, leaving a vacuum in the middle that will drive many more buyers to get the Touch and expand the iOS installed base.
The new nano makes much more sense when you look at it as not a replacement for the old one. The value has significantly shifted down the scale from the previous one, and I really don’t see a lot of people getting this one either. Never mind no camera, but you can’t watch video on it, and the screen’s barely big enough to use sanely with non-transparent fingers. Lots of people will want the iPod touch now.
- Reblogged from
marco - Sourced from marco
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- Posted at 5:25pm
